Creating Viewable, Shareable Content Is Key
Audiences these days tend to be visual learners with short attention spans. Because 5% of viewers will stop watching within 60 seconds and 60% will stop within two minutes, most explainer videos are designed to capture the viewer’s attention and deliver the information before their attention span is exhausted. These short videos are also perfect for social media channels. So creating viewable, shareable content is the key for your videos.
With more and more young people in charge of their own purchasing, brands that connect with these customers on platforms where they digitally congregate with content that engages both visually and auditorily are going to have more success in attracting these consumers who have grown up with video content. This group of buyers is also very skeptical of “corporate” communication – preferring “real and relatable” messaging. Bryson’s approachable, conversational, authentic voice over can help you make that connection.
Voice Over Gives Explainers a Big Boost
When information is communicated both with imagery and voice over, research shows it can give that communication up to a 50% increase in efficacy. What that means is we are much more likely to retain something if we have both visual and aural cues for remembering it. This means voice over can give your visual imagery a big boost. Bryson’s ability to find the perfect tones, timbers and tempi for your videos can help make sure that boost is amplified as much as possible.
And companies are leveraging this combination more and more. In fact, these days more and more brands are turning to platforms like YouTube to spend their advertising dollars. And the trend doesn’t seem to be slowing with newer platforms being created all the time for sharing video content.
Trust Your Explainer Videos to a Professional
Once you’ve perfected the message and the visuals, you want to make sure that the caliber of the voice over is equally matched. You need a professional voice actor who can dissect your message, capture the perfect delivery and collaborate with you to create your video. One who understands the investment you’ve made in your video and knows how to bring your message to life. Bryson’s delivery can range from energetic to humorous, insightful and down-to-earth, inspirational, motivational, sarcastic or serious. Bryson knows what it takes to make a real connection and help your brand soar.
A Voice Over Brand That Will Give You The Edge
Bryson values his clients and their projects. He works hard to solidify those relationships and be the voice over brand that gives clients the edge they can count on for quality, professional voice over again and again. Bryson values clear and regular communication, and has an eye for detail bordering on x-ray vision. He understands the nature of the industry and that production schedules can sometimes require fast-paced turnarounds or last minute deliveries and can provide on-time and on-budget voice over so you can focus on your message and trust your audio will be of the highest level.
In today’s competitive, content-heavy world, you want a way to communicate your vision to the world. To connect with parents, teachers, entrepreneurs and neighbors whether they be gen-z, millennials, gen-xers or baby boomers. Or succeed in the B2B space, letting other businesses hear about your products and services. Voice over from Bryson can help you stand out from your competition. Working with you on your explainer videos, Bryson can help boost the confidence your customers have in you – so that they believe in your message, trust your product or service and develop loyalty to your brand.
Use the Contact form and get in touch with Bryson today, and give your explainer videos the edge you’re looking for!